Empowering abilities of women entrepreneurs Advanced business platforms pioneer overseas business channels

▲ Korea Women Entrepreneurs Association Seoul / Chairman Shin Keyong Seub

A 2017 report from the National Tax Service shows that the ratio of women entrepreneurs in South Korea is 38%. South Korea recently has seen an increase in number of women entrepreneurs and it is affecting positively the working environment and gender equality in our society. Alongside the raised female economic power, related organizations are also enjoying the upgraded recognition from the society. 

Promotion of growth, confidence and rights of women

The Korea Women Entrepreneurs Association set sail in 1999 based on the Act for Women Entrepreneurship article 13. As of 2020, the association has 2,600 member companies and runs 17 regional offices nationwide. The association’s Seoul branch alone has 350 member companies which is the largest among regional branches.

 

Cooperation through Women CEO Economic Forum 

Shin Keyong Seub, Chairman of the Korea Women Entrepreneurs Association Seoul, pledged during the election ‘building and support for public-private network’, ‘pioneering overseas business channels’ and ‘activation of training’ with her election slogan ‘servant leadership’. As the direct of the Seoul branch, she has poured most of her energy in implementing her pledge for the last 1 year and the board members of the branch are highly expecting to see the fruits within the year 2020. Among many projects of the association Seoul, the Women CEO Economic Forum, organized in connection with Seoul Metropolitan City, has brought tangible results. Taking podium as the first invited speaker on the day, Seoul Mayor Wonsoon Park opened his witty speech by saying “Seoul smiles when women smile”. The event was supported by the Seoul Regional SMEs and Startups Office and the Korea SMEs and Startups Agency Seoul which has provided information on export, fund, voucher and policies. Seoul Metropolitan City allocated 250 million won ($210,526) from its 2020 budget to the association’s Seoul branch to support its plans and projects. 

 

Advanced business platforms pioneer overseas business channels

Building advanced business platforms and pioneering overseas business channels are two core projects of the Seoul branch. “These two projects are very important to build foundations for women entrepreneurs to be directly connected to overseas buyers. As the initial stage, the Seoul branch is working to build simplified homepage of each member company in Korean and English for overseas buyers to easily screen the products and services they are looking for. Also at the same time, we are working on brochures and e-books in Korean and Chinese with the support of the Seoul Regional SMEs and Startups. When completed, they will be distributed to targeted overseas organizations” says Chairman Shin, adding that “80 members of the Seoul branch visited Hanoi for export promotion in 2018 and this year we are planning to visit Indonesia.”

 

Increasing the membership to 1,000

With a goal to increase the members to 1,000, the Seoul branch launched 10 committees in order to provide detailed help and support to member companies. “Each committee is regionalized within Seoul and they play a role to connect individual projects in connection with regional governments and organizations. The Seoul branch is issuing about 4,000 women entrepreneur certificates a year and it is our goal to increase the membership to 1,000. And we are paying particular attention to relatively young women CEOs who are equipped with fresh business ideas.”

 

Creating jobs for women

Shin is active as a member of the Seoul Metropolitan City Womanomics Governance and working in cooperation with the city’s women and family policy division and the women vocational training division. As part of this effort, she invited leaders of women startups to a small concert of the Seoul branch choir in December 2019 and organized mentor-mentee meetings for job opportunities. “We will keep doing our very best to provide our services for promotion, communication and integration of women entrepreneurs in Seoul Metropolitan City.”

Versatility and entrepreneurship are the names for this South Korean super woman

Shin is one of the most recognized super women in South Korea. She majored in clothes and textiles at Ewha Women University and carried on her study to a master＊s and obtained a doctor＊s degree in literature. During the last phase of her study, she also studied Chinese opera costume in China for 3 years and served as a special researcher in the Korean Study Center at Peking University China with a role to spread traditional Korean costumes to the locals. She then built extensive knowledge and experience in the wedding industry for 30 years, trained students at Ewha Women University for the last 20 years, and currently is serving as President of the Korea Wedding Industry Society and of the Korean Society of Fashion Business. 

Korean wedding industry is an envy of China and South East Asia

Shin has lived her life for 30 years in the wedding industry. Like many K-Wave contents, K-Wedding is highly benchmarkable business for entrepreneurs in China and South East Asia. Shin was surprised by Korean speaking Indonesian wedding shop staff when she made a visit 10 years ago. “I think Koreans are sensitive and creative. The unique wedding culture in South Korea is delicate and beautiful enough to captivate foreign eyes and it is the reason that we still keep the leader’s role in the field” says Shin. Indeed. Parents of both sides entering with candles and bow each other before the ceremony is found nowhere in the world but South Korea. We might be familiar with this but it is a thing of envy for many soon-to-be-weds in China. In my opinion, Korean wedding has this sense of holiness and soul when compared to that of Chinese and Japanese.” 

 

A book melted with 30 years of knowhow and experience

Shin probably is the one who knows the most about China among the wedding industry officials in South Korea. From 2013, she has made a regular visit to wedding seminars and associations in China for exchange. Years of her passion and in depth knowledge in the field brought her an offer of publishing an all about wedding book by Qingdao Publishing in China. The book has already been demanded highly by regional wedding associations in China and requests for lectures are pouring in. “There are 22 wedding related departments at universities in China at the moment. Students are eager to learn sensitive and delicate Korean wedding styles. Seeing the huge growth potential of the industry in China, I’m planning to run a Youtube channel alongside publishing books.”

SHINSIAVIEW Spout Pouch

High quality but good price

Wedding day is one of the most heart throbbing days for most brides regardless what culture they belong to. According to Euromonitor, the US is the biggest beauty market but the crown will be taken over to Asia in the future. Cosmetics industry in South Korea has seen a rapid growth with volume of export increased to $6.2 billion in 2018 from $2.5 billion in 2015 thanks to the global K-Wave phenomenon. 

“I have prepared for cosmetic business for a long time as I received a lot of request whenever I visited China and South East Asia. Launching of ‘SHINSIAVIEW Spout Pouch’ is the very result of my ambition in this field and I targeted teens and 20s in those rising countries” says Shin. 

SHINSIAVIEW Spout Pouch offers 13 lines in 3 series: milk plus, vita plus and premium. The brand is set to release late February this year covering cleansing, toner, lotion, essence, BB, sun, tone up, collagen and hempseed oil. The attraction point of SHINSIAVIEW Spout Pouch is at the ‘high quality and affordable price’ as well as ‘light and portable’. It is especially good for flight crews and business women who have to make regular trips. 

A pouch is consisted of each 30g of individual items for about 3 week use. Each item is ideally made to meet the high standard and finish of bride makeup with strengthened absorbing, moisturizing and elasticity. With around $4 to $5, SHINSIAVIEW Spout Pouch is highly expected to create a hit among teens and 20s in South East Asia and in the Middle East. “K-Cosmetics in South East Asia are explosive. 

The only drawback was that they were too expensive for young women to open their purse. For this reason, the news of impending release of SHINSIAVIEW Spout Pouch is already attracting a flood of love calls from buyers in Thailand, Vietnam, Cambodia, Russia and the Middle East. Taking the momentum, I’m also planning to introduce SHINSIAVIEW Dry Shampoo that can shampoo the hair without water.” 

    

Shin asks herself these three questions.

Do I want to use it daily?

Do I want to buy at that price?

Do I want to recommend to my friends?  

Shin is ‘yes’ with confidence. 

融入韩国情感的美容化妆品“SHINSIAVIEW带嘴袋产品”

提高质量去掉泡沫的合理的价格

共12种符合市场趋势的美容化妆产品 

据Euromonitor报道，现在世界上最大的美容市场是美国，但是不久的将来亚洲将引领美容产业的发展。2015年韩国化妆品出口额约为25亿美元，而到了2018年则快速增加到62亿美元。尤其是受到韩流热潮的影响，对韩国化妆品的知名度也在不断提升。  

SHINSIAVIEW申敬燮代表说称：“化妆品是我很早以前开始准备的事业。我在中国和东南亚等地活动期间接受了很多有关化妆品方面的咨询。而且，在大学专修时装，化妆品也属于我的专业领域之一。‘SHINSIAVIEW带嘴袋产品’是针对中国和东南亚10~20岁年龄段消费者而推出的产品。”

“SHINSIAVIEW带嘴袋产品”拥有奶油+、维他+、豪华等3种系列共12种产品，计划将于2020年2月底上市。SHINSIAVIEW化妆品已具有洗面奶、爽肤水、乳液、精华液、BB、防晒霜、提亮霜、胶原蛋白、马油霜等多种产品，其最大优势是“融入韩国技术和情感的价格合理的产品”。在化妆品制造成本中容器占有很大比重，使用去掉泡沫的包装容器带嘴袋，大大节省了生产费用。带嘴袋容器较轻，便于携带，深受乘务员或经常出差的女性欢迎。申代表想专注于提高产品质量，努力改变人们对袋装产品的偏见。申会长认为化妆品事业成功与否，其关键是如何提高回购率，她称已对化妆品的剂型、香味、涂抹性等经过了很多次反馈，取得了令人满意的结果。最近，针对中国新冠病毒根据客户需求正在准备大量的消毒洗手液。  

将新娘化妆的知识和经验积极反映到产品中
符合东南亚10~20岁年龄段女性消费者需求的定制型策略 

SHINSIAVIEW带嘴袋产品每袋包装30g，可以使用3周左右，便于携带，带有塑料帽，用起来非常方便，手提包里放几袋，移动时毫无负担。产品性能也非常优秀，绝不逊色于国内其它品牌的产品。申代表曾经是一位策划婚礼的专家，积累了有关新娘化妆的丰富经验。在产品中即既反映了不容许丝毫闪失的新娘化妆的知识和经验。申代表强调道：“反映了有关化妆方面的所有重要因素。没有厚重感，可快速被吸收，有助于维持皮肤保湿和弹性。而且，还具有镇静皮肤的效果。”

SHINSIAVIEW尽管品质优秀，但仍在努力节省容器所需的费用，定了4~5美元的低价。预计在借助于韩国化妆品的高知名度，购买欲望很高，但购买能力却不足的东南亚或中东10~20岁年龄段消费者中间将具有很高的人气。 

产品竞争力已通过海外博览会得到了认证
“SHINSIAVIEW”成为全球性化妆品品牌，继承韩流和 K-Beauty的热潮

SHINSIAVIEW还计划推出洗发水产品。最早将于3月中旬计划推出应台湾流通公司积极的邀请而开发的4种干洗洗发水产品。干洗洗发水在洗发水不需要水。申代表最后称道：“我国的化妆品技术能力在国际上已得到认可。SHINSIAVIEW的产品在参加海外博览会时，为了先观察消费者反应，不是带去成品，而是带设计和剂型去进行洽谈，但照样深受客户的欢迎，有关生产日程的咨询接连不断。” 1月底有一家菲律宾客户邀请访问他们的公司，还亲自到首尔洽谈了有关袋装产品的生产以及OEM生产等事宜。   

申代表的梦想是，能够在全球市场上销售价格合理品质优秀的SHINSIAVIEW产品。为了实现自己的梦想，她将积极推销公司的产品，继承前人走过的脚步，向全世界宣传韩国化妆品的优秀性，继续掀起K-美容的热潮。