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Launched last summer, the premium baby food brand ‘Dodammeal’ attracted attention from visitors at the 25th Busan Dream Baby Fair. It is made with the best ingredients possible and packed in transparent packs. Nutrients and allergens are thoroughly checked and packages are categorized into a meat and refrigerant contained cool pack and a vegetable and recipe card contained meal kit pack.
The reason it is called ’10 minute magic’ is because you can simply open the pack and cook. Olive & Dodammeal CEO Changsuk Baek said “It is a great pleasure to meet moms at the fair. I have given great efforts in ingredients and hygiene so that babies can have the best food possible.”
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Despite considerably decreasing number of new born babies in South Korea, baby food market has been steadily growing. According to a report of the Ministry of Food and Drug Safety, baby food market in South Korea jumped to 62 billion won ($53 million) in 2016 from 40.3 billion won in 2014 with an explosive jump to 94 billion won in 2017; and the reasons seem to ascribe to increasing number of dual-income households as well as working moms who are in much need of simple yet health food for their babies.
Baek focused on this and introduced Dodammeal with the best ingredients possible that comes in easy to cook packs. The Dodammeal’s long term management package covers all stage baby food from A to Z. The ingredients and recipes are made by gathering comments of moms and they are open to its Youtube channel so that more moms can use it as reference.
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Most clients sign for more than 10 months
Built on trust Growing as a company that keeps its words
Olive is an idea kitchen utensil company. It was established in 2017 with a support of Busan Youth Startup Academy, chosen for a KOTRA new export support brand, opened an affiliated research institute for product development, and was chosen for a flagship company of Busan last year.
Olive is famous for all in one control systems covering from design and production to management. Dodammeal is a result of Olive’s years of interest in baby food and made it with differentiation in nutritional balance, best ingredients and convenient packages. Most clients of Dodammeal are long term clients who signed for more than 10 months which proves its trustworthiness.
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It is CEO Baek’s will to make sure that after care services are thoroughly carried out to minimize customer complaints and it is his management philosophy that has played as the core growth engine of the company.
Gathering accumulated experience and excellent customer feedback, Dodammeal is now widening its scope to baby snacks. It is notable that Dodammeal drinks are made with 100% organic fruits and vegetables. Baek said that the 10 month long packages of Dodammeal covers all stages of baby food from A to Z and it is nutritionally good and easy to cook.
지윤석 기자 jsong_ps13@naver.com
